Alaska Fisheries Development Foundation

Beacon & Banner partnered with the Alaska Fisheries Development Foundation (AFDF) to elevate the Alaska Symphony of Seafood, a signature event celebrating innovation in Alaska’s seafood industry. Our team led a comprehensive rebranding effort, spearheaded business development initiatives, and executed targeted marketing campaigns to drive awareness, sponsorships, and attendance.

To compliment the event's refreshed visual identify Beacon & Banner provided key collaboration in the event logo redesign and developed a messaging strategy that helped honor the event’s legacy while appealing to new audiences. We also implemented strategic outreach to secure sponsorships from key industry partners, fostering new relationships and strengthening AFDF’s support network.

Our team created a suite of marketing collateral, including sponsorship proposals, email campaigns, digital ads, and print materials, ensuring a cohesive and professional brand presence. To expand AFDF’s digital footprint, we launched and managed their new Facebook page, growing the following through engaging, targeted content designed to resonate with seafood professionals and event participants.

Database development played a critical role in streamlining communications, as Beacon & Banner built and organized a comprehensive contact list of sponsors, seafood producers, media partners, and industry stakeholders. We also executed a multi-touch email campaign leading up to the event, generating excitement and driving registrations by emphasizing product entry deadlines, event highlights, and sponsorship opportunities.

Onsite, Beacon & Banner provided seamless event management, overseeing logistics, activations, and guest experience to ensure the Alaska Symphony of Seafood delivered on its promise as a premier industry event. From product entry coordination to live event execution, we ensured every detail reflected the event’s elevated brand and mission.

The success of this collaboration resulted in increased sponsorship commitments, enhanced industry engagement, and a stronger platform for showcasing Alaska’s finest seafood innovations. Through strategic marketing, content creation, and business development, Beacon & Banner positioned the Alaska Symphony of Seafood for sustained growth and recognition.